Old Greenwich resident Patrick Lafferty named president of Translation ad agency

Translation announced that Old Greenwich resident Patrick Lafferty has been named president, assuming day-to-day leadership of the agency. The announcement was made by agency Founder and CEO Steve Stoute. Founded in 2004, Translation’s client roster includes iconic brands such as State Farm, The NBA, Google and Kaiser Permanente.

“This is a big milestone for Translation,” said Stoute. “We’ve consistently created culture-driving, business-building work with our clients. Completing our executive team and attracting a leader like Pat is a game changer. Translation and our partners will immediately benefit from Pat’s one-of-a-kind combination of world-class creative, media, CMO and military experience.”

Lafferty most recently held the role of North American CEO at BBH, overseeing BBH’s offices in New York and Los Angeles. Prior to joining BBH, he served as COO at McCann Erickson North America, as well as CMO at the Travel Channel. Earlier, Lafferty held key senior positions at Discovery Networks and Leo Burnett. Before beginning his career in marketing, Lafferty served for seven years as an Army officer.

“Translation is an independent agency built with culture at its core,” said Lafferty. “Brands today are either authentic, cultural instigators or they’re invisible. “Inspired by Steve, Translation uniquely provides clients the most talented and diverse team of storytellers, geeks, renegades and entrepreneurs I’ve ever seen.”

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