Ortensia Blu blooms

The idea of Italian edible and non-edible delicacies available at the click of a finger can sound too good to be true, but it’s all possible thanks to Ortensia Blu, a Stamford-based business started by a Greenwich resident.

It all started with a single holiday gift basket that has now grown into a full-fledged business. Greenwich resident Laney Sachs, owner and operator of Ortensia Blu, an importer of Italian specialty food and handcrafted home goods from northern Italy, was first inspired after receiving gift baskets from the Lake Garda region.

 

While thoroughly enjoying the local olive oil, cheese, mostardas and wines for several years in a row, she said she noted the fact that the products in the baskets were put together by the Manestrini family. A light bulb went off and she wondered, why not contact them regarding distribution in the U.S. and be able to share the regional products with food aficionados across the country?

Ms. Sachs said she subsequently went to Italy to meet with the Manestrinis and came back with her company now set in motion. Then, in June 2011, Ortensiablu.com was born. The name translates to “blue hydrangea” in Italian, which is Ms. Sachs’ favorite flower. She said they were blooming when she made this first trip and that she considers it a good omen of things to come.

No stranger to the business world, Ms. Sachs said she is well versed in the infrastructure needed to run an importing company including operations and accounting as well as product mix, sales and marketing. She holds an MBA and is Financial Manager for LOWA Boots in the U.S., a business that she runs with her husband in Stamford. As she often says, “I love to cook, love to eat, love to travel and love Italy. There is no other business I could get into that would let me satisfy all these loves at once.”

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