UnReal partners with Whole Foods to offer natural Halloween candies

UnReal®, the unjunked food company, announced that it has partnered with Whole Foods Market® Greenwich at 90 East Putnam Avenue and other regional Whole Food Market stores this Halloween to offer its junk-free candies in limited edition, 3-D packaging with a “Day of the Dead” theme. Now, for the first time, kids and families in the neighborhood can treat themselves to unjunked versions of traditional candies like Reese’s® and M&M’s® that taste unbelievably delicious – no tricks, just 100% real treats. UnReal is reinventing America’s favorite candies by ethically sourcing the best-tasting, non-GMO ingredients without gluten, corn, or soy – and with up to 40% less sugar per serving. The brand’s limited edition seasonal product offerings include a 3-D Halloween Bucket with four varieties of treat size UnReal candies, as well as four different bags containing 10 treat size UnReal candies.


“Whole Foods customers want healthier options for their families without compromising taste and fun, so we’re offering them the Halloween candy they love – without the excess sugar and artificial ingredients that come with the typical trick-or-treat haul,” said UnReal CEO, Steve Konczal. “Halloween is a time when parents are conflicted, wanting their kids to enjoy candy, and yet mindful of the very real health issues. So, we’re launching a super-natural candy revolution alongside Whole Foods Market, and we’re aiming to reclaim Halloween by unjunking it. Together with fun packaging and in-store merchandising grounded in the true ethos of Halloween, we’re helping consumers make a better choice during the biggest candy-buying holiday of the year, when a staggering $3 billion of chocolate candy is purchased.“

Available now at Whole Foods Market Greenwich, the limited edition UnReal Halloween Buckets feature innovative, 3-D designs with a colorful “Day of the Dead” theme created by renowned illustrator, Steve Simpson. The Halloween Bucket is a one-gallon “paint can” designed for trick-or-treating or for carrying to a party. It’s filled with 40 pieces of individually wrapped UnReal candy in four varieties — UnReal Milk Chocolate Peanut Butter Cups, UnReal Dark Chocolate Coconut Peanut Butter Cups, UnReal Candy Coated Milk Chocolates and UnReal Candy Coated Milk Chocolate Peanuts. Four varieties of bags are also available, each containing 10 individually wrapped UnReal candies. Suggested retail pricing is $19.99 for the Halloween Bucket, and $4.99 for each of the 10 piece bags. UnReal’s candy will be showcased with striking and imaginative displays, including painted skulls, all in the spirit of celebrating life and turning reality into unreality at Halloween.

Started by two teenagers after much of their Halloween candy was confiscated by their parents, UnReal is making America’s favorite candies better tasting, using the healthiest and most sustainable ingredients possible. While healthy confectionery has historically compromised on taste to deliver on better-for-you ingredients, UnReal puts flavor at the forefront. The team has explored over 1,000 recipes, searching the globe for the best tasting healthy, fair trade, organic, and sustainably-sourced ingredients for its unique recipes. To get your own UnReal Halloween treats, visit Whole Foods Market at 90 East Putnam Avenue – or to purchase online, visit http://www.getunreal.com.

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