Greenwich agent utilizes non-traditional marketing for high-end listing

An agent in the Berkshire Hathaway HomeServices New England Properties’ Greenwich office, Peter Janis, has recently launched a non-traditional, localized marketing campaign to advertise one of his high-end listings built by Cambridge Luxury Homes. Janis is utilizing three Metro North posters to target commuters in Greenwich. This approach is unique and not commonly seen in typical real estate marketing in the area. It is a new, fresh way to step outside the world of typical print and online real estate advertising.

“This is a really special home that requires a special marketing plan,” said Peter Janis, listing agent. “It is one of three custom homes in a private community. Only minutes from schools, trains and shops, its perfect the home for a buyer with a commute into New York City.”

To enhance his marketing efforts, Janis participates in Berkshire Hathaway HomeServices New England Properties’ Luxury Collection, a unique and sophisticated marketing program designed to gain maximum exposure to qualified prospective buyers of high-end real estate throughout the Northeast.

With the assistance of the Berkshire Hathaway HomeServices New England Properties’ marketing department, a custom poster was designed and placed to advertise the new construction listing at 647 River Road in Greenwich. The posters are located at Old Greenwich, Riverside, and Cos Cob Metro North stations, and will run from early May to the end of June.

“In addition to the national and international coverage provided by our company’s online partnerships, it is refreshing to try something different to target the local buyer,” said Katie Redican, Director of Marketing at Berkshire Hathaway HomeServices New England Properties. “With this home’s prime location, custom finishes and superior attention to detail, Metro North’s riders are the perfect target audience.”

For more information on 647 River Road and other properties by Cambridge Luxury Builders, contact Peter Janis at [email protected] or 203-637-6290.

Peter Janis

Peter Janis

By participating in the comments section of this site you are agreeing to our Privacy Policy and User Agreement

© Hersam Acorn. All rights reserved. The Greenwich Post, 10 Corbin Drive, Floor 3, Darien, CT 06820

Designed by WPSHOWER

Powered by WordPress