WeChat Workshop slated at the Bruce

The Luxury Marketing Council of Connecticut — Hudson Valley in partnership with Moffly Media and U.S. China Partners, will host a WeChat Workshop Tuesday, Oct. 6, from 8:30 to noon, at The Bruce Museum in Greenwich.

The workshop will provide an unique introduction to WeChat, the world’s most powerful and fastest growing social media mobile application that is used by more than half a billion Chinese consumers. Recognized as the fourth largest messaging app in the world and on the heels of Facebook Messenger,WeChat is owned by Tencent Holdings, which is one of the largest Chinese Internet companies, with a market capitalization of $206 billion and is a world market leader next to Amazon, Google, Ebay, Facebookand Alibaba.

This workshop will teach participants how to use this most popular Chinese marketing communications platform to target, cultivate and communicate with the Chinese American and Mainland markets and affluent customers.

Best-selling author of China’s Super Consumers, Savio Chan explains, “The best way to connect with today’s Chinese consumers and tourists is not through conventional social media platforms familiar to US businesses such as Facebook, Pinterest, or Twitter, because all these popular tools are banned in China.” Instead, he suggests that American business people, especially those who are involved in the retail, luxury, consumer goods and real estate sectors, need to adopt and use WeChat as part of their strategy to effectively engage and transact with this critical market.

Peter Tesei, First Selectman of the Town of Greenwich and Chairman of its Economic Advisory Committee, remarked, “In order for Greenwich’s business and residential real estate communities to continue to thrive, companies must understand the importance of proactivity engaging and communicating the town’s values, products and services with significant customer niches. Chinese Americans and Mainland Chinese customers are increasingly learning about and attracted to the rich culture, investment, social and business opportunities in Greenwich and our community can progress this dialogue and process by learning how to use WeChat, which is recognized as a critical important communications platform for such groups.”

Iona Liu, Deputy Director, Marketing at SinoVision, Asian Culture and Media Group, added,“Chinese consumers appreciate companies that respect, understand and use their preferred communications and marketing platforms and media. WeChat is recognized as one of the most important communications platforms by Chinese American and Mainland Chinese consumers and The Luxury Marketing Council’s workshop on this topic can be an important first step for many American companies to expanding their business in these important markets.”

Reservations to the event are required and can be obtained by emailing [email protected] Tickets are $300 at the door or $249 in advance.

Founded in 1994, The Luxury Marketing Council is a by-invitation-only, business-building, networking organization for CEOs and senior sales and marketing executives. With chapters in 43 cities worldwide, more than 1,000 luxury brands and 5,000 CEOs and CMOs as members, The Luxury Marketing Council is recognized as the global thought leader in the rapidly growing luxury markets. The Luxury Marketing Council of Connecticut-Hudson Valley, with headquarters in Greenwich, Connecticut, was founded in 2013.

Moffly Media provides the communities it serves with lifestyle resources, information and insight to help them make the most of living in Fairfield County, Connecticut. We are the leading authority on this affluent area and its influential citizens. Our publications, events, websites and partnerships reflect the communities’ values of excellence, integrity and sophistication.

U.S. China Partners, Inc. provides a full range of professional business services for those American and Chinese companies seeking new opportunities or wishing to expand their existing businesses into new markets.Since 2003, the Company has been advising many Fortune 1000 and global luxury brands on marketing and selling to Chinese consumers.

WeChat is an effective way to market to Chinese visitors to the U.S.

WeChat is a key strategic element of gaining more business from Chinese visitors to the U.S., particularly repeat visitors who are harder to reach because they tend to travel independently instead of with groups. There are over 700 million Chinese currently on WeChat, and over 100 million Chinese who travel internationally each year.

For additional information, visit facebook.com/luxury.council.cthv or contact Kathryn Minckler, Chairman, The Luxury Marketing Council of Connecticut-Hudson Valley, [email protected] or 203-681-2775.

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