Katie Fong launches gift card program with Hotel Silver

Katie Fong, a Greenwich-founded innovative luxury women’s designer, is launching a gift card program starting with the 2014 holiday season in a unique collaboration with Hôtel Silver, the leading purveyor of vintage European hotel silver to the luxury market.

Customers of Katie Fong will now be able to purchase gift cards, which can be used for custom design projects such as a wedding dress, mother-of-the-bride or groom dress and other special or everyday apparel. The gift cards will be presented in three different options, including two specially selected pieces from the distinctive and highly acclaimed Hotel Silver Collection of antique silver-plated boxes and trays. The gift cards will be available for sale on katiefong.com and taigan.com.

“We are so thrilled to be able to collaborate with Hotel Silver on our new gift card program,” Kathryn Minckler, Director of Operations for Katie Fong, said. “Our research shows that convenience is increasingly becoming the pivotal factor in people’s gift giving habits. People enjoy giving ‘experiences’ and something that is personal. In addition, we felt that there was a real opportunity and need to present our gift cards in a way that reflected the values that are important to our company. We think that people will really enjoy getting two gifts at once.”

Ms. Fong added, “Having a custom designed dress, jacket, pair of pants or other garment allows customers to fit clothes, shoes, accessories and other lifestyle elements to their own requirements and tastes and often reflects a more exacting and higher standard of materials and artisan craftsmanship. In addition, we keep detailed records that assure that a woman that she will be the only person wearing a specific outfit at an event, something that is critically important for many social and business occasions to many women.”

On the subject of customization and bespoke, Greg Furman, founder and chairman of The Luxury Marketing Council, said, “All major research on the luxury market and luxury customer shows that the most sophisticated, affluent buyers are becoming more participative in the ways in which they buy luxury products and services. Bespoke buying, meaning personalization, customization and allowing best customers to influence the shape of products and services are now commonplace.”

“A piece of Hôtel Silver makes an elegant presentation for a Katie Fong gift card,” Ginger Kilbane, Founder and CEO of Hôtel Silver said. “And, it is an unexpected delight for the receiver, adding charm to Katie’s thoughtfulness for a lovely Holiday gift card for her very special design services.”

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