Hästens offers unique sleep retail experience

You sleep in your bed every night, so shouldn’t you invest in the best possible experience?

That’s what Hästens new Greenwich store is asking as it says it can revolutionize the shopping experience by making it easier than ever to pick out your ideal, luxury bed.

Recognizing the deeply personal nature of this purchase, Hästens says its new store allows shoppers to make an emotional connection to the beds by guiding them through four soothing “sleep zones.”

Each zone is carefully curated to engage the senses, educate and put the guests at ease, and allow them to discover their ideal custom bed preferences.

In zone one, enter the store and catch your first glimpse of a single Hästens bed emblazoned with the iconic blue check fabric and Hästens logo. Zone Two will bring customers to the heart of the store where they can learn how to achieve their “best sleep.”

Read testimonials; view a video on model features and touch and feel all the materials that constitute a Hästens bed.

They will also be able to touch accessories, like down pillows in six degrees of firmness and warmth, and linens in a myriad of colors and textures.

Zone three welcomes customers to the sleep spa. Relax and choose the perfect bespoke bed listening to tranquil Reiki healing music in soothing dimmed light.

After removing your coat and shoes at the check in area, you’ll be issued your own personal pillow to take with you as move from bed to bed. Don some slippers, lie down and even take a nap.

Zone four is the personalization area.

A sales expert will help you choose and personalize your bed from a clean slate to your own finished product. After committing to a bed, finish your checkout process in the bed to celebrate your purchase.

The sleep spa concept store sells more than beds; it sells a lifestyle of restful, rejuvenating sleep.

Come discover this retail experience at the brand’s Greenwich location at 21-23 East Putnam Avenue.

For more information visit Hästens at Hastens.com and on Facebook.com/Hästensglobal.

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