Fashion on the Avenue to return to Greenwich

From left, Felicia Landi, Geri Corrigan and Jeff O’Geary all from Saks Fifth Avenue, will be driving forces of the annual Fashion on the Avenue celebration when it returns to Greenwich Avenue in September. – Sarah Jackmauh

From left, Felicia Landi, Geri Corrigan and Jeff O’Geary all from Saks Fifth Avenue, will be driving forces of the annual Fashion on the Avenue celebration when it returns to Greenwich Avenue in September. – Sarah Jackmauh

It’ll soon be time again for town residents to do their best turn on the catwalk as Greenwich Avenue will be revamped from roadway to runway when the fourth annual Fashion on the Avenue event is held Friday, Sept. 5.

This will be the first time the annual event will be on a Friday. It has become quite a staple in town — local businesses and models have been eager to sign up and take part. This year’s event will begin at 5:30 p.m. as the normally busy Greenwich Avenue will be partially closed off to allow a temporary catwalk to be formed so the best of Greenwich fashion can be displayed.

Planning is already underway as sponsors and organizers of the event gathered on a red carpet outside of Greenwich’s Saks Fifth Avenue on July 23 for the kickoff. Models of all ages, both professional and amateur, will be displaying collections from local retailers and designers. Greenwich Avenue will be closed from Lewis Street to Elm Street.

Not only will the newest fashion designs be shown off, but there will be productions from Equinox dancers and Arthur Murray Grande Ballroom of Greenwich performers. Making an appearance on the Avenue will be a caravan of some of Greenwich’s most luxurious vehicles provided by Mercedes-Benz of Greenwich, which has been a partner on this event with Saks.

The event started as part of the international Saks Fifth Avenue Fashion Night Out and while that ceased last year, the Greenwich event was continued as a way to promote not only Saks but other Greenwich businesses. Geri Corrigan, director of marketing for Saks Fifth Avenue and chair of Fashion on the Avenue, predicted that the fourth year of the event will be an even greater success than preceding productions.

“It continues to grow every year, and has become a very beloved community event,” Ms. Corrigan said at the kickoff.

First Selectman Peter Tesei will again be present, acting as the honorary chairman of Fashion on the Avenue for another year. There’s no word, though, if Mr. Tesei will participate as a model. There is a standing invitation for him to do so, but last year he left it to his colleague, Selectman David Theis, to strut his stuff on the catwalk in clothing from Vineyard Vines. Last month the board gave its required approval for the event and to the road closure, which was a formality as all three selectmen have been big supporters of Fashion on the Avenue.

“This is a wonderful opportunity for Greenwich to show off the very finest in fashion and all the accouterments that go with an active lifestyle,” Mr. Tesei said last year.

The event will hosted by Saks Fifth Avenue and will be sponsored primarily by Casablanca Polo, a Greenwich shop that designs clothing for both men and women and also has a selection of riding equipment. Other sponsors include Serendipity magazine, the official magazine of the event, along with Equinox and First Bank of Greenwich. The Greenwich Chamber of Commerce is also supporting the event.

In 2013, despite a bit of rain, Fashion on the Avenue was called the most successful to date, with more than 50 stores contributing merchandise and sponsorships.

“Last year we had over 84 models, which had doubled from the year before, so we are eagerly anticipating this year’s event,” Ms. Corrigan said.

The fee for two models to participate is $100, and the deadline for this payment, made in either cash or check, is due by Aug. 22. People interested should make checks payable to Fashion on the Avenue and all payments and registry forms should be sent to Geri Corrigan, Saks Fifth Avenue, 205 Greenwich Avenue.

Fees for the event will help to pay for the town permits, police, event signs, photography and overall production of the show. Participating stores are responsible for booking and casting their own models to highlight their collections on the runway. Customers, family members, friends or professionals are welcome to fill these coveted positions.

Greenwich shops interested in hosting an in-store event or participating in the runway are also welcome to do so.

For more information about registration for the event or about event details, contact Ms. Corrigan at 203-862-5308 or email [email protected]

To see images and details from last year’s Fashion on the Avenue, visit Facebook.com/GreenwichFOA or Twitter.com/FOAGreenwich, and check out a slideshow of images from Post photographer John Ferris Robben at Greenwich-post.com/18089/no-rain-on-this-parade-storm-doesnt-stop-fashion-on-the-avenue/.

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