Brynwood buys Juicy Juice

A private equity fund has purchased the Juicy Juice brand from Nestle USA. Financial terms were not disclosed.

The buyer is Brynwood Partners VII LP, which says it plans to leverage the 37-year-old brand’s nutritional attributes and make changes to its packaging. Juicy Juice is in the 100% juice category.

Brynwood Partners said Wednesday that Juicy Juice was acquired by its newly created portfolio company, Harvest Hill Beverage Co., which will be based in Stamford.

This is Brynwood Partners’ third acquisition from Nestle USA in the past 14 months, with others including Joseph’s Gourmet Pasta Co.

Brynwood Partners has completed six acquisitions with Nestle USA in total.

The Associated Press contributed to this article

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