Old Greenwich set to rock with sidewalk sales, block party

Old Greenwich is the place to be this weekend with two huge events, annual sidewalk sales and the return of its all-day block party.

The Old Greenwich Sidewalk Sales begin Thursday, June 26, and last through Saturday, June 28. Merchants will take their items out from inside the store and onto the sidewalks of Sound Beach Avenue where shoppers may walk from store to store and see what bargains are available. Discounts of up to as much as 75% off are expected on items throughout the weekend.

When the sales are over, it will be time for the weekend to end with a bang, as it will be party time in Old Greenwich with a block party for the community and anyone else who wants to come for it.

The block party will be hosted by the Old Greenwich Merchants Association and the Silver Shield Association, which serves as the union for the Greenwich Police Department. It will take place on Sound Beach Avenue and, to create a festival atmosphere, the street will be closed off from Lockwood Avenue to the corner of West End and Sound Beach Avenue.

It will kick off on Sunday, June 29, at 3 and last until 8. Richard Fulton, owner of Chili Bear and head of the merchants association, promised not only fun and music but also a 40-foot water slide as well as a bounce house, a dunk tank and more. There will be musical performances from local favorites Billy and the Showmen and The Short Bus as well as food from Beach House Cafe, Garden Catering and more.

While the block party will be set at the main commerce center of Old Greenwich, it is not meant just to be for that part of town. A portion of the event will be donated to Community Centers Inc. of Greenwich.

“It’s open to everyone from all over town,” Mr. Fulton said. “But at its heart this is a chance to say thank you to all the customers that come to conduct business here. Our merchants are saying thank you through fun, family-oriented events and entertainment.”

Mr. Fulton said the party idea was brought forth after he saw the success of both the Greenwich Town Party and the Silver Shield Association’s parties on Greenwich Avenue and he thanked both Scot Weicker and Lt. Tom Keegan for showing the idea could work. And the people have embraced it. Two years ago it was held on Arcadia Road only to expand a year later to Sound Beach Avenue, which is where it will be again this year.

“This is like a summer version of First Light,” Mr. Fulton said, referring to the annual Christmas and winter holiday celebration in Old Greenwich every December that has become a major event throughout town growing in popularity every year. “We wanted to have a good, old-fashioned block party and people are really behind it.”

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