Splendid opens store in Greenwich

Try the L.A. lifestyle on for size at Splendid, which opened a boutique at 343 Greenwich Avenue on May 16.

The store marks the first opening in Connecticut for this West coast lifestyle brand. The 1,700 square foot space will offer the line’s colorful, comfortable collections for women, kids and babies in an innovative, light-filled environment. The store’s design stays true to the brand’s Southern California beachy roots with daybeds, white washed walls, natural wood fixtures and pops of sunny color. The store features some of the brand’s summer favorites — tees, dresses, rompers, jumpsuits, swim and children’s — as well as new silhouettes destined to become wardrobe staples. With its comfortable, sophisticated basics, fashionable novelty items and adorable kids collection, Splendid hopes to become a “go-to destination for chic, casual dressing” in town.

The brand first began with nine women’s t-shirts in 2002 and has evolved into a complete lifestyle brand for the entire family. Its trademarks are vibrant color, signature stripes, softness and a clean, classic aesthetic.

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