Splendid to open store on Greenwich Avenue

Splendid will be the latest brand to open a location on Greenwich Avenue.

The new boutique for the casual apparel brand will be located at 343 Greenwich Avenue, the former space of My Favorite Place restaurant.

Splendid is owned by VF Corp., which also manage 7 For All Mankind and Ella Moss. Splendid, a brand for women, men and children, was launched in 2002 as a “fresh interpretation of contemporary luxury knit basics.”

“Splendid reaches customers of all ages. It’s a brand that likes to keep things simple but always with a sense of optimism and fun. It should do very well in Greenwich,” said Ron Brien, principal of Greenwich-based Alliance Commercial Property, LLC who represented Splendid.

The boutique is currently under construction and is scheduled to open before summer.

Women can look forward to comfortable, colorful, feminine basics that are both “fun and functional.” The men’s collection will be comfortable, functional, and fashion forward.

For kids, the collection is aimed at girls and boys between the ages of seven and 14.

Splendid will also have products for babies, toddlers and youth between the ages of zero and six. In addition, shoes and body care products will also be sold.

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