Smart Kids welcomes Zylie the Bear

Greenwich just had an adventure of its own with a juvenile black bear coming to town, but that’s not the only big news on the bear front.

Greenwich native and “mompreneur,” Mary Beth Minton has brought her award-winning The Adventures of Zylie the Bear toy line to local specialty stores for the first time. Smart Kids will be one of the first in Greenwich to have the new line of fashionable teddy bears.

Zylie was designed to be a true cross between a teddy bear and a doll. And the line tells a story too as it follows Zylie, an adventurous teddy bear, as she travels the world meeting new friends along the way. Every country she visits, she meets a new friend who joins her on the adventures.

Her first adventure takes her to China, where she meets Shen the Panda. Both Zylie and Shen are jointed plush bears that come complete with fashionable clothes and accessories. Zylie and Shen both include a beautifully illustrated book and a passport, which can be stamped each time they visit a new country.

“Since Zylie and Shen travel to different countries, we use that opportunity to teach children about the history, culture, language and geography from those countries,” Ms. Minton said. “We want children to be able to interact with the characters on every level, be it through our stories, with our products or on our website. We are excited to partner with Smart Kids and look forward to the successful launch of our unique collection of world-traveling bears.”

“We are pleased to be one of the first retailers in the country to introduce Zylie the Bear to our customers,” says Mary De Silva owner of Smart Kids. “The line is unique, innovative and encourages hours of imaginative play, from dressing up to learning fun, and we are delighted to make the line available to our customers.”

Zylie the Bear Kit and Shen the Panda Kit are for ages three and up and retail for $49.99 each. Additional outfits are sold separately for $19.99.

For more information visit Zyliethebear.com, facebook.com/zyliethebear or twitter.com/zyliethebear.

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