Greenwich RMA to discuss David Ogilvy, The King of Madison Avenue on Jan. 8

Greenwich residents are invited to a discussion an advertising icon when the Retired Men’s Association of Greenwich Inc. (RMA) holds its Jan. 8 event with Kenneth Roman, author of David Ogilvy, The King of Madison Avenue.

The Wednesday discussion, part of the RMA’s regular series, will be about the book and about Mr. Ogilvy. The meeting will take place at the First Presbyterian Church with the business meeting beginning at 10 a.m. and then the speaker scheduled for 10:30.

During his career in advertising, Mr. Ogilvy is known as the man who said, “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” and “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” For these philosophies, Mr. Ogilvy has been widely hailed as “The Father of Advertising” and his lessons and insights continue to influence.

According to Mr. Roman, in 1949, with only $6,000 to his account, Mr. Ogilvy founded Ogilvy Benson and Mather, built on the principle that the function of advertising is to sell and that successful advertising for any product is based on information about the consumer. Among his iconic advertising campaigns were“The man in the Hathaway shirt”; “Only Dove is one-quarter moisturizing cream” and “Schweppervescence.” His advertising philosophy followed basic principles: creative brilliance, research, actual results for clients and professional discipline.

“I prefer the discipline of knowledge to the anarchy of ignorance,” Mr. Ogilvy once said.

The book by Mr. Roman, former Chairman/CEO of Ogilvy & Mather Worldwide, reflects his personal insights gained by being a colleague of Ogilvy for more than 25 years and paints a broad picture of the industry’s evolution. The book is an introduction to the business itself by and how it has been conducted, by someone who has lived the experience.

In 26 years with the agency, Mr. Roman built its multinational clients like Unilever, American Express and General Foods, expanded its global network by being the first agency into China and Russia and helped grow its creative reputation. He was also a corporate executive with American Express, senior adviser to Price Waterhouse and served on the Boards of Compaq Computer, Brunswick and Gartner, among others.

There’s no charge and no reservations are required. For additional information, call Bernard Schneider, 203-698-2558;[email protected] Additional information about the RMA and its speakers can be found online at Greenwichrma.org.

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