The power of ‘pink’

love-opera-victoria-baker“Our prime purpose in life is to help others” said the Dalai Lama. Unfortunately, our society doesn’t support this theme as much as it should.

Often we get so caught up in succeeding, achieving and accumulating that we never stop to think about a life purpose or at least not in altruistic terms.

The Power of Pink is the theme for this year’s annual Breast Cancer Alliance Benefit Luncheon & Fashion Show. The event will take place on November 7 at 11 a.m. at the Hyatt Regency in Old Greenwich. For more information please call 203.861.0014 or email [email protected]

The mission of the Greenwich Breast Cancer Alliance is to fund research and promote outreach. The event on November 7 will be a glamorous social event replete with a luncheon, a silent auction and a fashion show by Richard’s of Greenwich.

The pink ribbon has long been a symbol for breast cancer awareness. It first came to our attention in 1991 when the Susan G. Komen Foundation handed out pink ribbons to participants of a Breast Cancer awareness race. But it wasn’t until 1992 that it became the official symbol we associate with today.

Evelyn Lauder, head of cosmetics giant Estee Lauder and a breast cancer survivor herself, began distributing them in New York City department stores.

So, why pink? Well, for starters the color pink is a symbol of all things feminine and has associations with caring and compassionate feelings. The pink ribbon therefore represents hope, goodness and the generosity of all those who publicly support the movement.

It is a symbol designed to evoke solidarity among women and to spread awareness wherever it waves its pink flag.

I’m glad I found out about this upcoming benefit. It reminded me that too often I, like many others, forget that helping one another should be one of our primary goals as human beings. Besides, when we give something of ourselves I believe we are the ones who are receiving the greatest gift of all. Giving doesn’t have to be financial: we can give tenderness, joy, love and hope to others and sometimes these gifts are the hardest of currencies to distribute.

I will have to remember that more often.

With that said, what better words to leave you with than those of Saint Augustine when he said “What does love look like? It has the hands to help others. It has the feet to hasten to the poor and the needy. It has eyes to see misery and want. It has the ears to hear the signs and sorrows of men. That is what love looks like.”

But I would add “love is to see yourself in the eyes of another and know you are the same.”


Victoria Baker, of Greenwich, is an opera singer. Winner of many prestigious competitions, she has performed and worked with distinguished artists all over the world (notably at Lincoln Center). Should you have any questions that deserve answers and may be in print please call 203-531-7499 or e-mail [email protected]

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