Oct. 17-20 – Aniston promotes charity shopping weekend

Bre-Jennifer-Aniston-7-25Jennifer Aniston has proven to be a great ‘friend’ to Saks Fifth Avenue and the Entertainment Industry Foundation (EIF), having recently been appointed as the EIF ambassador of Saks’ 2013 Key To The Cure campaign.

In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised more than $33 million for cancer research.

Celebrated designer Peter Dundas of Emilio Pucci created a limited-edition T-shirt exclusively to benefit Key To The Cure that will retail for $35 at Saks Fifth Avenue stores, Saks Fifth Avenue OFF 5TH stores and online at saks.com.

One hundred percent of the proceeds from each shirt sold will be donated to The Breast Cancer Research Foundation benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers.

The T-shirt debuts at Saks on Oct. 1.

Ms. Aniston will appear in a national public service announcement (PSA) wearing the Emilio Pucci limited-edition T-shirt.

The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, Oct. 17 to 20, at all Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH stores nationwide and on saks.com.

During the shopping weekend, two percent of participating vendor sales will be donated to The Breast Cancer Research Foundation.

To help raise money and awareness for women’s cancers, Saks Fifth Avenue Greenwich will partner with the Greenwich chapter of The Breast Cancer Research Foundation to host a benefit cocktail reception on Wednesday, Oct. 16.

For more information, contact Geri Corrigan at [email protected]

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