Resort shopping opens on Avenue

A look inside the new location of Everything But Water on Greenwich Avenue, which says it has everything one needs to get out in the sun and water this summer (except, obviously, the water).

A look inside the new location of Everything But Water on Greenwich Avenue, which says it has everything one needs to get out in the sun and water this summer (except, obviously, the water).

Everything But Water has opened a new swim and resortwear shopping destination on Greenwich Avenue.

Everything But Water is the largest specialty swim and resortwear retailer in the US, and recently celebrated the opening of its modern resort lifestyle shopping destination in Greenwich. The store is located at 84 Greenwich Avenue.

“We’ve designed a relaxed yet luxurious swim and resort shopping experience for the discerning women of Greenwich,” said Sheila Arnold, president and CEO of Everything But Water. “She’ll discover of-the-moment style from leading designers and fit-savvy sales associates to help create her perfect getaway wardrobe.”

The 1,100 square foot store’s design is unique to this location, and was inspired by the old Greenwich Yacht Club, nearby on the Long Island Sound. Interior walls are partially clad in a modern twist on clapboard siding; the floors are the weathered grey of the club’s docks; and cabana and cottage fixtures are reminiscent of those in the club’s changing rooms. Other coastal chic details include white powder coated rolling racks with natural wood dowels and a seafoam blue register area with a natural cottonwood top and nautical rope shelving behind.

The fitting area is a play on beach cabanas, with grey and white stripe siding and linen and grey drapes. The gracious dressing rooms allow customers greater privacy to try on a variety of styles while easily engaging with sales associates.

The unparalleled selection includes a mix of swimwear, resortwear and accessories, including: Ben-Amun, Bleu | Rod Beattie, Carmen Marc Valvo, Cleobella, Clover Canyon, Eberjey, Gottex, Heidi Klein, Huit, Ishvara, Jets, Josa Tulum, Karla Colletto, L*Space, La Blanca, Letarte, Lisa Curran, Maryan Mehlhorn, Milly, Nanette Lepore, Robin Piccone, Seafolly Australia and Trina Turk.

Everything But Water is known for its fit and fashion-savvy sales associates, who help women find swimsuits, cover ups and accessories that feel amazing and look fabulous. The store will offer complimentary personal shopping appointments and host shopping parties for groups of friends, bridal parties and others.

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