Avant-Garde Persuasion’ on view

Harold Haliday Costain, a 1935 Gelatin silver print, will be part of the collection on display through May.

Harold Haliday Costain, a 1935 Gelatin silver print, will be part of the collection on display through May.

Avant-Garde Persuasion: The Photographs of Harold Haliday Costain is the first monographic exhibition devoted to the artist in recent years and will be on view at the Bruce Museum through May 26,.

A photographer who lived and worked in Scarsdale, N.Y. from 1923 until 1975, Mr. Costain was prolific and successful throughout his career, winning numerous prestigious awards.

Drawn primarily from the permanent collection at the Bruce Museum and supplemented by works from the Keith de Lellis Gallery in New York City, the exhibition will showcase a selection of Costain’s industrial, architectural, and still-life photographs from the 1930s and 1940s.

Mr. Costain was part of a generation of artist-photographers who launched their careers in the commercial field. Working in the company of such noted artists as Margaret Bourke-White, Charles Sheeler, Clarence H. White, Anton Bruehl, Paul Outerbridge, and Edward Steichen, Mr. Costain “fused distinctly American subject matter with a modernist aesthetic.”

According to the Bruce, Mr. Costain employed a wide range of modernist strategies designed to promote American industries, products, and consumer lifestyles.

His photographs were often commissioned by and featured in important periodicals such as Fortune, Life, Town & Country, House & Garden and Country Life, among many others. Several of these magazines will be included alongside the photographs in the exhibition to show how the trajectory of his career was shaped by the needs and opportunities of mass media publications.

For more information, call the Bruce Museum at 203-869-0376 or visit brucemuseum.org.

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