Agency promotes social responsibility

New York production company, Stealth Pictures, LLC has joined forces with boutique marketing agency Brandsanity Group of Greenwich to try to create new opportunities for problem solving technology in the rapidly evolving app marketplace.

Brandsanity was recently engaged to help market the Obsession Engine, a unique and readily customizable app software package created by local start up GreeneHubert. The engine targets clearly defined product niches and their highly loyal and social audiences. Apps built upon this engine aim to create an unusually deep interaction with users that builds with daily use. Stealth will help create new marketing and sponsor opportunities for GreeneHubert technology, with a special emphasis in branded entertainment. The launch focuses on a suite of apps for young adult wine, beer and spirits consumers. The apps, Myback and myHop, organically bridge the gap between social drinking and social responsibility. The idea for the app came from Ben Greene and Phil Hubert who see a need for a peer-friendly safety net for young adult drinkers. The suite will be the cornerstone of a smart-drinking campaign, “Raise the Bar,” created by Stealth and Brandsanity to be sponsored by brands and community outreach groups. Users will also be given the opportunity to submit video created via the app for a web-based docuseries now being developed by Stealth Pictures.

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